会展经济夹生带会展业发展策略

我国形成了五个会展经济带，与此带来边缘化的会展经济夹生带，而五大会展经济带本身存在着项目稀缺性与项目可复制、展会聚集性与参展商和专业观众流动性、品牌展会建设与产业变迁、规范化与展会规模、制度与市场需求等七大矛盾，本文针对这些矛盾为会展经济夹生带区域提出了政策扶持、招商活动先行、增强会展条件完善城市吸附功能、围绕优势产业打造精品展、提供个性化服务、提高会展企业资质等八大策略。

The Strategy for Exhibition Industry Development in Marginalized Exhibition Economic Regions

Five exhibition economic regions were developed in China,which leads to marginalized exhibition economic regions.There’re seven contradictions in the five marginalized exhibition economic regions themselves,i.e.scarcity and reproducibility of projects,aggregation of exhibitions and mobility of exhibitors and professional spectators,construction of branded exhibition and industrial process,standardization and exhibition scale,system and market demand,etc.Aimed at these contradictions,eight strategies were raised for the marginalized exhibition economic regions in this article: policy support,priority of investment attraction,exhibitions condition enhancement and city attractiveness improvement,holding high-quality exhibitions based on competitive industries and providing personalized service and improving the exhibitor qualification.