| 旅游市场营销方面存在的问题及解决的对策 |
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| 引用本文： | 赵影.旅游市场营销方面存在的问题及解决的对策[J].吉林省经济管理干部学院学报,2008,22(5):90-93. |
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| 作者姓名： | 赵影 |
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| 作者单位： | 吉林省经济管理干部学院,工商管理系,吉林,长春,130012 |
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| 摘 要： | 改革开放以后，我国经济发展较快，人民的生活水平也有了很大改善，旅游已经成为我国人民休闲、度假的良好方式。我国的旅游事业蓬勃发展，旅游市场营销为旅游事业的发展提供了前提条件。然而，目前旅游市场营销方面存在许多问题，相关部门应采取积极对策加以解决，以使旅游事业成为新的经济增长点。
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| 关 键 词： | 旅游 市场营销 现状 问题 对策 |
the Existing Problems and Countermeasures in Tourism Marketing |
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| ZHAO Ying.the Existing Problems and Countermeasures in Tourism Marketing[J].Journal of Jilin Province Economic Management Cadre College,2008,22(5):90-93. |
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| Authors: | ZHAO Ying |
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| Institution: | ZHAO Ying (Jilin Province Economic Management Cadre College, Changchun, Jilin 130012, China) |
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| Abstract: | After the reform and opening up, China＇s economy has been developing rapidly and people＇s living standards have been greatly improved. Tourism has become a good way to enjoy people＇s leisure and vacation. China＇s tourism industry is booming, tourism marketing provides a prerequisite for the development of the tourism industry. However, there are many problems in the current tourism marketing. Relevant departments should take active measures to solve the problems so that the tourism industry can become a new economic growth points. |
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| Keywords: | Tourism Marketing Status Problem Countermeasures |
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