广告设计中的色彩应用

色彩是构成广告的重要因素，一幅成功的广告必然是色彩运用搭配得最好、最合理的广告。因此，作为设计者要想灵活地应用色彩，发挥好色彩的作用，就需要对色彩与心理的一般关系、广告色彩的作用、色彩在广告应用中的特性等方面进行深入研究，提高运用色彩的能力。

Colors Used in the Design of Ads

Color is an important factor in the success of an ad, which has the best use of color, most logical Ad.As a result, the designers should flexibility use color, play the role of color, need psychological links of the general relations, advertising and the role of color, color ad in the application of properties in areas such as in-depth research, improve the capacity of using color .