地方工科高校市场营销专业创新型应用人才培养模式探讨

为了适应社会对市场营销专业人才需求的多样性,彰显自身办学特色,地方工科高校市场营销本科专业应把人才培养目标定位为创新型应用人才,并构建合理的课程体系,改革和创新教学方式,大力推行产学研结合,采用多种形式的实习方式,培养学生的创新型应用能力,构建具有地方工科高校特色的人才培养模式。

Discussion on the Training Mode of Innovative and Applied Talents for the Major Marketing in Local Engineering Universities

Those local engineering universities,for the diversities of social requirements for talents in the major marketing and the display of the characteristics,are supposed to make the cultivating aim for marketing at the innovative and applied talents,construct the adaptive and rational curriculum system,reform and create the teaching methods,promote the education combined with production and research and use the varities of practice for the cultivation of students' innovative competence and the construction of their talent training mode.