| 论企业技术创新与市场营销的关系 |
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| 引用本文： | 初蓓.论企业技术创新与市场营销的关系[J].无锡商业职业技术学院学报,2002,2(2):40-41,44. |
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| 作者姓名： | 初蓓 |
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| 作者单位： | 无锡商业职业技术学院,经济管理系,江苏,无锡,214063 |
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| 摘 要： | 技术创新应以市场营销为目标,应体现市场导向。只有以市场为导向进行技术创新,才能给企业带来新的活力,增强企业的竞争实力,并给企业带来丰厚的利润回报。
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| 关 键 词： | 技术创新 市场营销 系统工程 |
| 文章编号： | 1671-4806(2002)02-040-02 |
On the Relationship between Enterprise's Technological Innovation and Marketing |
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| CHU Bei.On the Relationship between Enterprise''''s Technological Innovation and Marketing[J].Journal of Vocational Institute of Commercial Technology,2002,2(2):40-41,44. |
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| Authors: | CHU Bei |
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| Abstract: | Marketing should be regarded as the aim of technological innovation,and market orientation should be embodied in technological innovation.Only orientated by the market can the technological inno- vation bring new vigor to the enterprises,enhance the enterprises' competitive strength,and reward the enterprises with rich profits. |
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| Keywords: | technological innovation marketing systematic engineering |
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