| 对我国企业发展绿色营销的深层次思考 |
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| 引用本文： | 常建坤.对我国企业发展绿色营销的深层次思考[J].南京财经大学学报,2000(6). |
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| 作者姓名： | 常建坤 |
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| 作者单位： | 南京经济学院工商管理系!江苏南京210003 |
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| 摘 要： | 我国加入WTO后 ,企业面对的是国内国外两个市场。当今国际贸易中绿色贸易壁垒加大了企业进入发达国家市场的难度 ,绿色消费浪潮的兴起使绿色产品越来越受消费者的青睐 ,所以 ,企业进行绿色营销势在必行。绿色营销的核心是绿色产品策略、绿色价格策略和绿色营销渠道策略。
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| 关 键 词： | 市场营销 绿色壁垒 绿色营销 绿色产品 |
On Developing Green Marketing for Domestic Enterprises |
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| CHANG Jiankun.On Developing Green Marketing for Domestic Enterprises[J].Journal of Nanjing University of Finance and Economics,2000(6). |
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| Authors: | CHANG Jiankun |
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| Abstract: | The enterprises will face both domestic and international markets after joining WTO. Apresent,barriers to green trade in this industry is increasing the difficulty for these enterprises to enter the market in developed countries.However,the upsurge of green consumption wave makes the green products more and more popular among consumers.It is imperative to implement green marketing.The key of green maketing consists of the green products strategy,the green price strategyand the strategy for green distribution channel. |
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| Keywords: | marketing green barrier green marketing green product8 |
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