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“入世”对我国零售业的影响分析及对策探讨
引用本文:邹时荣.“入世”对我国零售业的影响分析及对策探讨[J].南京财经大学学报,2001(4).
作者姓名:邹时荣
作者单位:华中科技大学管理学院 湖北武汉430074
摘    要:加入WTO ,从短期来看 ,我国商业是需要付出一定代价的。但从长期成本来分析 ,它有利于我国充分借鉴发达国家在管理营销方式上获取“后发性优势”的经验 ,使我国商业企业能按照国际惯例进行经营管理 ,最终提升我国流通业的整体竞争力水平。

关 键 词:零售商业  后发性优势  游戏规则  竞争合作

Influences of Entering WTO on China's Retail Trade and Countermeasures on Them
ZOUShirong.Influences of Entering WTO on China''''s Retail Trade and Countermeasures on Them[J].Journal of Nanjing University of Finance and Economics,2001(4).
Authors:ZOUShirong
Abstract:China's commerce will pay a price in a short term for China's entering WTO But according to an analysis of the long?term cost,entering WTO will benefit China to draw on experiences of developed countries to gain the latter's advantages in management and marketing forms,will benefit Chinese business enterprises to do management in accordance with international customs,and will be beneficial to raise the competitive ability of China's circulation industry
Keywords:retail trade  the latter's advantages  game rules  competition and cooperation
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