| 基于国内客源市场的南京旅游产品开发分析 |
| |
| 引用本文： | 吴芙蓉.基于国内客源市场的南京旅游产品开发分析[J].南京财经大学学报,2008(5). |
| |
| 作者姓名： | 吴芙蓉 |
| |
| 作者单位： | 南京财经大学工商管理学院 |
| |
| 摘 要： | 南京市国内客源市场可定位为支柱市场、重点市场、一般市场和机会市场等四级,在此基础上,南京市旅游产品的开发应针对不同市场的特点,打造一批新的主题旅游精品,丰富南京市的旅游产品体系和内涵。
|
| 关 键 词： | 客源市场 旅游产品 开发 南京 |
The Analysis on the Development of Nanjing Tourism Products Based on the Domestic Market |
| |
| WU Furong.The Analysis on the Development of Nanjing Tourism Products Based on the Domestic Market[J].Journal of Nanjing University of Finance and Economics,2008(5). |
| |
| Authors: | WU Furong |
| |
| Abstract: | The domestic tourism market of Nanjing can be divided into four scales: mainstay market,important market,general market and opportunity market.Based on such markets,Nanjing City should develop a series of new excellent tourism products full of theme,and enrich the products system and connotation. |
| |
| Keywords: | tourism market tourism products development Nanjing City |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
