| 基于战略顾客建立竞争优势 |
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| 引用本文： | 朱广其.基于战略顾客建立竞争优势[J].上海市经济管理干部学院学报,2009,7(4):40-46. |
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| 作者姓名： | 朱广其 |
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| 作者单位： | 安徽经济管理学院,合肥,230051 |
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| 摘 要： | 从战略顾客角度看,企业竞争优势获得与保持的过程就是积聚战略顾客的过程。企业需要在顾客价值创造和关系营销方面做得更好。战略顾客积聚的支持体系包括组织支持、能力支持和顾客知识支持;定制化管理和合作化管理是基于战略顾客积聚建立企业竞争优势的基本策略。
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| 关 键 词： | 企业竞争优势 战略顾客积聚 顾客价值创造 关系营销 支持体系 |
Construct Competitive Advantage Based on Strategic Customer |
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| ZHU Guang-qi.Construct Competitive Advantage Based on Strategic Customer[J].Journal of Shanghai Economic Management College,2009,7(4):40-46. |
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| Authors: | ZHU Guang-qi |
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| Institution: | ZHU Guang-qi (Anhui Economic Management College, Anhui 230051) |
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| Abstract: | From strategic customer, the construction of sustainable competitive advantage is the accumulation of strategic customer. The enterprises only have done better in customer value creation and relationship mar-keting, and continue to accumulate strategic customers, it may gain a competitive advantage. |
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| Keywords: | enterprise competitive advantage accumulation of strategic customer customer value creation re-lationship marketing support system |
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