| 以企业文化为切入点提高核心竞争力 |
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| 引用本文： | 牛青珍.以企业文化为切入点提高核心竞争力[J].山西经济管理干部学院学报,2004,12(4):35-36,39. |
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| 作者姓名： | 牛青珍 |
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| 作者单位： | 山西省应用技术学校,山西,太原,030024 |
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| 摘 要： | 企业文化是企业历史积淀下来的精神财富，是企业经营管理最深厚的底蕴。一个企业真正有价值、有魅力能够流传下来的东西，不是产品，而是它的文化。企业文化是提高企业核心竞争力的精神支持。以企业文化为切入点，提高核心竞争力，应注重企业精神与企业价值观的人格化，着眼于对国际企业的文化研究，注重企业良好形象的塑造。
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| 关 键 词： | 企业文化 企业核心竞争力 企业历史 企业价值观 国际企业 企业经营管理 企业精神 切入点 文化研究 塑造 |
| 文章编号： | 1008-9101(2004)04-0035-02 |
| 修稿时间： | 2004年8月2日 |
TO Improve Nucleus Competitive Power On The Breakthrough of Business Culture |
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| NIU Qing-Zhen.TO Improve Nucleus Competitive Power On The Breakthrough of Business Culture[J].Journal of Shanxi Institute of Economic Management,2004,12(4):35-36,39. |
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| Authors: | NIU Qing-Zhen |
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| Abstract: | Business culture is spirit treasures that a business firm has been accumulating constantly.It also is a solid foundation of business management.Real value and attactiveness of an enterprise is not its products but is its culture.Business culture gives the enterprise spiritual support to improve nucleus competitive power.It's on the breakthrough of business culture to improve nucleus competitive power.We should emphasive the personality of business spirit and business value.It is necessary to carry out researches into the culture of international entetprises.And we should pay more attention to having a good business image. |
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| Keywords: | Business Culture Nucleus Competitive Power |
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