| 企业公共关系危机的预防和处理 |
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| 引用本文： | 李小明.企业公共关系危机的预防和处理[J].山西经济管理干部学院学报,2008,16(2):21-23. |
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| 作者姓名： | 李小明 |
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| 作者单位： | 山西省煤炭运销集团晋中南铁路煤炭销售有限公司,山西晋中,030600 |
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| 摘 要： | 公共关系危机是由组织内外的某种突发性因素所引发的公共关系市场事态。它的存在会对企业的形象甚至生存产生很大的威胁，必须引起企业的足够重视。本文从企业公关危机产生的根源——企业自身和外围因素进行了分析，并提出了有效预防和处理公关危机的建议，以期对其他企业有所借鉴和帮助。
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| 关 键 词： | 公关危机 产生根源 预防处理 |
Enterprise PR crisis prevention and management |
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| LI Xiao-ming.Enterprise PR crisis prevention and management[J].Journal of Shanxi Institute of Economic Management,2008,16(2):21-23. |
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| Authors: | LI Xiao-ming |
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| Institution: | LI Xiao-ming(Jinzhong Southern Railway Coal Sales Co.,Ltd.of Shanxi Coal Transportation , Sales Group,Jinzhong 030600,China) |
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| Abstract: | A PR crisis is an event triggered by a certain unexpected factor from inside and outside the organization. It will affect the image, even the existence of enterprises. So we must pay sufficient attention to it. Based on the analysis of the roots their own and external factors in a PR crisis, this article proposes that effective measures should be taken to prevent and handle a PR crisis so that it could help the other enterprises to learn from it. |
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| Keywords: | PR crisis roots preventive management |
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