| 项目制教学法在《市场营销学》教学中的应用 |
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| 引用本文： | 金湖根.项目制教学法在《市场营销学》教学中的应用[J].浙江工商职业技术学院学报,2010,9(2):51-54. |
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| 作者姓名： | 金湖根 |
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| 作者单位： | 浙江工商职业技术学院,浙江,宁波,315012 |
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| 基金项目： | 宁波市教育科学规划课题 |
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| 摘 要： | 如何在课程中更好地实现培养学生专业技能的目的，是目前高职教育从业者们积极探索和实践的。或可采用“以典型的真实工作任务为载体设计教学内容，以工作过程为导向设计教学过程”的教学模式，将“项目教学法”的教学模式引入到《市场营销学》课程的教学中，取得了明显的教学效果，对学生的营销专业技能的培养起到了积极的促进作用。
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| 关 键 词： | 项目制 市场营销学 课程改革 |
Application of Project-based Teaching Methodology in the Teaching of Marketing |
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| JIN Hu-gen.Application of Project-based Teaching Methodology in the Teaching of Marketing[J].Journal of Zhejiang Business Technology Institute,2010,9(2):51-54. |
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| Authors: | JIN Hu-gen |
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| Institution: | JIN Hu-gen ( Zhejiang Business Technology Institute, Ningbo 315012, China) |
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| Abstract: | A lot of educators in higher vocational fostering student＇s special skill in various curricula medium or the task-oriented model might be used has been made full use of in the teaching of education are exploring actively how to achieve the purpose of at present. The teaching model of typical and real task for the to design teaching content Project-based teaching methodology marketing and has actively promoted the student＇s skill in marketing, which produces visible teaching effect. |
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| Keywords: | project-based teaching methodology marketing curricula-reform |
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