| 广西家电下乡市场调查报告 |
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| 引用本文： | 李芳云,刘麟,刘晓清,黄梦思,黄劲海,朱光丽,龚煜博.广西家电下乡市场调查报告[J].广西商业高等专科学校学报,2010(2):68-71. |
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| 作者姓名： | 李芳云 刘麟 刘晓清 黄梦思 黄劲海 朱光丽 龚煜博 |
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| 作者单位： | 广西职业技术学院,广西南宁530226 |
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| 摘 要： | 广西实施的家电下乡政策,不仅有效拉动了农村市场需求,给八桂大地的农民带来了实惠,很大程度上使家电企业尤其是家电下乡中标企业面临着新的市场机遇。文章从广西家电下乡的现状出发,通过以问卷形式对广西家电下乡的实地市场调查,深入分析了当前广西家电下乡过程中所存在的一些问题,并据此提出了相应建议,以期对广西家电下乡的中标企业和政府有所裨益。
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| 关 键 词： | 家电下乡 市场调查 中标企业 农村市场 |
A Report on Market Investigation into Home Appliances to Countryside in Guangxi |
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| Institution: | Li Fangyun Liu Lin Liu Xiaoqing Huang mengsi Huang Jinghai Zhu Guangli Gong Yibo (Guangxi Vocational and Technical College Nanning,Guangxi 530226) |
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| Abstract: | The policy of home appliances to Guangxi countryside has not only brought in market need in countryside,also made household appliance enterprises benefit from a new market opportunity.This research analyzes the status of household appliances promoted in countryside and some existing problems based on the questionnaires of the survey,also put forward the solutions to the problems. |
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| Keywords: | home appliances to countryside market investigation bid-winning enterprises rural market |
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