文化对服务质量与顾客感知价值关系的影响——基于Meta分析

在国内管理学领域首次采用Meta分析方法，探讨了服务质量和顾客感知价值关系的普遍性以及民族文化对两者关系影响的一般规律，结果显示，两者关系具有普遍性，在权力距离高、集体主义、男性化和非欧洲文化中两者的关系增强。

Effects of Culture on the Relationship between Service Quality and Customer Perceived Value——Based on Meta Analysis

Based on the Meta analysis of the relationship between service quality and customer perceived value,this paper proves that there is heterogeneous in the positive relative degree of service quality and customer perceived value.On the support of considerable literature,the authors point out the possible potential mediators that may influence their relationship,and then raise relative hypothesis.By using Meta analysis procedure,the authors prove the above assumptions and draw a conclusion: the relationship between service quality and customer perceived value is stronger in the high power-distance,collectivism and masculinity culture than in the low power-distance,individualism,femininity and Europe culture.