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双边市场特征的企业竞争策略与规制研究综述
引用本文:尚秀芬,陈宏民.双边市场特征的企业竞争策略与规制研究综述[J].产业经济研究,2009(4):89-94.
作者姓名:尚秀芬  陈宏民
作者单位:上海交通大学,安泰经济与管理学院,上海,200052
基金项目:国家自然基金资助项目(项目 
摘    要:双边市场理论是近年来产业组织研究的热点问题之一。由于平台具有间接网络外部性、流动性和互补产品等特性,平台企业有不同于单边市场特征企业的定价、投资和竞争策略,需要对双边市场的竞争和规制问题进行正确的分析,理解双边市场的性质和运作机制,从双边市场理论的视角来研究反垄断与规制问题。

关 键 词:双边市场  动态竞争策略  平台流动性

Competitive Strategy and Regulations of Platform Firms from the Perspective of Bilateral Market
Shang Xiufen,Chen Hongmin.Competitive Strategy and Regulations of Platform Firms from the Perspective of Bilateral Market[J].Industrial Economics Research,2009(4):89-94.
Authors:Shang Xiufen  Chen Hongmin
Institution:Antai College of Economics and Management;Shanghai Jiaotong University;Shanghai 200052;China
Abstract:In recent years,two-sided markets theory of industrial organization is one of hot issues.Because platforms have the characteristics of indirect network externality,liquidity and complementary of products,the firms have different pricing,investing and competitive strategy from the traditional market,we need to analysis two-sided markets competitive strategy and regulatory issues in the right way,to understand the nature of bilateral market and the operating mechanism of the market and to study the anti-trust...
Keywords:bilateral market  dynamic competitive strategy  platform mobility  
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