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品牌2—8律:中国劳动密集型产业发展的一个问题
引用本文:刘清,王永县.品牌2—8律:中国劳动密集型产业发展的一个问题[J].产业经济研究,2008(5):47-52.
作者姓名:刘清  王永县
作者单位:清华大学,管理科学与工程系,北京,100871
摘    要:中国国际制造业中心如何实现和自主品牌战略如何实施存在理论分歧。本文基于新的国际分工形态,实证研究代工生产与劳动密集型制造业的产业结构,归纳和提出劳动密集型产业结构或品牌结构2—8律。这一规律的发现,对于中国劳动密集型制造业发展模式和发展战略的研究具有裨益。

关 键 词:劳动密集型产业  OEM  自主品牌  2—8律

Brand 2-8 Rule: An Enlightenment of Development Strategy of China's Labor-Intensive Industry
LIU Qing,WANG Yongxian.Brand 2-8 Rule: An Enlightenment of Development Strategy of China's Labor-Intensive Industry[J].Industrial Economics Research,2008(5):47-52.
Authors:LIU Qing  WANG Yongxian
Institution:LIU Qing,WANG Yongxian(Management Science , Engineering Department,Tsinghua University,Beijing 100871,China)
Abstract:There are theory arguments in how China international manufacturing center realizes,and how the independent brand strategy implements.This paper demonstrates and studies the industrial structure of foundry business and labor-intensive manufacturing;it generalizes and proposes the industrial structure or brand structure 2—8 rule for labor-intensive industry based on new international division.The discovery of the rule results the abundance of the development mode of labor-intensive manufacturing industrial structure and enlightenment of development strategy of China's labor-intensive manufacturing especially independent brand strategy.
Keywords:OEM
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