试论有竞争性中小零售商的主导零售商模型

市场结构优化是提高产业组织经济绩效的首要因素。传统观点认为 ,零售业是进入壁垒较低、竞争比较充分的一个产业。但是 ,国际、国内现代零售产业发展的趋势却是其集中度的不断提高。产业集中度的提高 ,一方面有利于大型零售商能够获得规模经济性 ,但另一方面又容易生成市场力量 ,损害生产商、供应商、同行零售商以及消费者的利益。因此 ,客观上需要构建一种较为合意的零售产业组织规模结构。本文认为 ,有竞争性中小零售商的主导零售商模型 ,无论在理论上 ,还是实践中 ,均具有合意效果。

On The Dominant Retailer Model for the Competitive Minor Retailer

The optimization of market structure is the prime factor for upgrading the economic performance of the industrial organization. The retailing industry is traditionally thought as the industry with lower entry barrier and relatively full competition. But the development tendency of the modern retailing industry at home and broad is the increasing upgrade of the concentration ratio, which will help the mass retailers to gain the scale economy on one hand and give rise to the market power which will damage the benefit of the producers, the suppliers and the retailers of the same line as well as the consumers. Therefore, it is objectively necessary to construct the rational scale structure for the retailing industrial organization. The paper points out the dominant retailer model for the competitive minor retailer will be most effective not only theoretically but also practically.