The dynamic nature of survival determinants in e-commerce |
| |
Authors: | Ralitza Nikolaeva |
| |
Institution: | (1) Sheldon B. Lubar School of Business, University of Wisconsin Milwaukee, P.O. Box 742, Milwaukee, WI 53201, USA |
| |
Abstract: | The dynamic effects of survival determinants in e-commerce are tested using longitudinal data on 460 e-tailers. This is achieved
through the incorporation of both time-varying covariates and coefficients in a discrete hazard rate model. The model includes
elements of competitive strategy, industry structure, firm and product characteristics, and the macro environment. The study
demonstrates the changing effect over time of factors affecting survival. For example, order of entry advantages are observed,
but they are short-lived. This finding shows that e-tailers cannot rely on early entry as a strategic move in the long run.
E-tailers with more media presence seem to survive longer. Being publicly traded and selling products with digital characteristics
present advantages for e-tailers only in the beginning years, but they are not sustainable over long time periods. Survival
chances decrease with higher competitive density, market growth rate, and equity market level at the time of entry. Conversely,
economic growth tends to increase survival chances. The study also finds an inverted-U relationship between the hazard of
exit and firm age. The conclusion section discusses the implications of the time-varying nature of survival determinants. |
| |
Keywords: | Survival analysis Order of entry Online retailing Time-varying effects |
本文献已被 SpringerLink 等数据库收录! |
|