Marketing and the law |
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| Authors: | Anita Cava René Sacasas Co-Editor David W Arnesen David Hoch Robert Franz |
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| Institution: | (1) University of Miami, USA;(2) Seattle University, USA;(3) University of Southwestern Louisiana, USA |
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| Abstract: | Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective
management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment,
including its governing case law, regulatory statutes, and future trends, is essential. This review will provide analysis
of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal
factor. |
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