Work alienation of marketing employees: Influence of task,supervisory, and organizational structure factors |
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Authors: | Sridhar N Ramaswami Sanjeev Agarwal Mukesh Bhargava |
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Institution: | (1) the Department of Marketing at Iowa State University, USA;(2) the Department of Marketing and Economic Analysis at the University of Alberta, Edmonton |
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Abstract: | This study presents an integrated work alienation model that includes a number of relevant exogenous antecedents from the
task, supervisory, and organizational structure domains. The study hypothesizes that these antecedents influence work alienation
of marketing employees both directly and indirectly because of the effects they have on employees’ role stress and commitment
to the organization. Simultaneous inclusion of relevant antecedents enables the study to establish the relative importance
of each antecedent for work alienation of employees. The study also includes a comparative evaluation of the applicability
of the proposed model for subgroups of employees stratified by gender.
He obtained his Ph.D. at the University of Texas at Austin and has several years of practical experience in sales management.
His research interests are in the areas of sales management, marketing strategy, and international marketing. He has previously
published in the International Journal of Research in Marketing, Journal of Economic Behavior and Organization, Journal of International Business
Studies, Journal of Personal Selling and Sales Management, and a number of other marketing/international journals.
He obtained his Ph.D. at Ohio State University. His practical experience includes international trade of merchandise and sales
and supply of industrial plants and equipment. His research interests are in the areas of international marketing and sales
management. He has previously published in Advances in International Marketing, International Trade Journal, Journal of International Business Studies, and Journal of Personal Selling and Sales Management, and has contributed to several national and international conference proceedings.
He obtained his Ph.D. at the University of Texas at Austin and has several years of practical experience in advertising management.
His research interests are in the areas of advertising, marketing strategy, and international marketing. He has previously
published in the Journal of Advertising Research and has contributed to several national conference proceedings. |
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