Supply chain technology: the role of environment in predicting performance |
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| Authors: | Beth Davis-Sramek Richard Germain Karthik Iyer |
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| Institution: | (1) Department of Marketing, College of Business, University of Louisville, Louisville, KY, USA;(2) University of Louisville, Louisville, KY, USA;(3) University of Northern Iowa, Cedar Falls, Iowa, USA |
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| Abstract: | The research examines the moderating effect of environmental unpredictability on the relationships of two supply chain information
technologies (IT) on operational and financial performance. The results show that the greater the environmental unpredictability,
the weaker the effect of B2B e-commerce that integrates the firm with supply chain members on operational and financial performance.
In contrast, the greater the environmental unpredictability, the stronger the effect of supply chain analytic IT that fosters
operational and strategic decision-making on operational and financial performance. |
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