价格定位、品牌建设及其优化措施

价格定位是企业品牌外在的、量化表现,在与顾客的品牌沟通中,价格定位最有效也更有说服力,因而是企业塑造其品牌的关键。然而,我国企业对品牌的价格定位普遍重视不足,存在品牌价格定位游移不定、组织基础薄弱、管理过程低效等弊端,需要我们从加强品牌价格定位的组织性、价格管理过程优化及避免价格战对品牌价格定位的伤害等方面来进行改革,以提升我国企业品牌的竞争力。

The Price Positioning of Chinese Brand and Improvement Measures

Price positioning is an important aspect of corporate brand, and the weak organization basis, the inefficient management processes and other ills are Chinese brand shortcomings. So we need to strengthen the brand from a price point of the organization, price management process optimization and to avoid price war on the brand price positioning injury, etc. to carry out reforms in order to enhance our brand's market influence.