互联网公益众筹:现状、挑战及应对——基于《慈善法》背景下的分析

通过对目前主要公益众筹平台及其运作的实证考察，将互联网公益众筹归类为自助模式、借力模式和混合模式三种类型。三种模式各有利弊，其中借力模式是目前的主流模式。互联网公益众筹在提高公众对公益的参与度、公益项目的创新度、公益行业的透明度和公众对公益行业的信任度方面有着非常明显的优势，但也面临着众多的风险。《慈善法》颁布前，公益众筹可说是处于野蛮生长阶段。《慈善法》颁布后，公益众筹目前的若干运作模式将受到合法性挑战，甚至某些模式将面临不得不转型的问题。直面这些风险和挑战，并从监管者角度和被监管者角度同时采取有效的应对措施，方能确保新兴的公益众筹走上良性发展的轨道。

An Analysis on Donation-based Crowdfunding with the background of Charity Law:Current Situations,Challenges and Responses

Based on an empirical study of some major crowdfunding platforms and their operation, the author categorizes donation-based crowdfunding as the following three main models:self-service model, leveraging model and mixed model. Each model has its advantages and disadvantages. Donation-based crowdfunding contribute to enhancing the public's participation in public good, innovation of charity projects, transparency of the charity industry and the public's trust for the whole charity industry. In the same time, donation-based crowdfunding faces many risks. Before the formulating of Charity Law, donation-based crowdfunding is at the stage of growing wildly. With the enforcement of Charity Law, the legality of some operation models of donation-based crowdfunding will be challenged. In order to make sure that donation-based crowdfunding getting onto the right track, some effective measures from the perspectives of both the regulator and the supervised have to be taken to reduce the risks and meet the challenges.