我国乡村旅游发展中存在的问题及其对策

我国乡村旅游近年来发展较快,但与国外相比仍存在一定差距,存在的问题也不少。存在着对开发乡村旅游的认识不足、开发方式不科学、管理力度不够、经营方式粗放、品牌意识不强、经营模式单一、文化空心化等问题。针对存在的问题,应该在提高相应认识的基础上寻找有效合适的路径加以解决：一是提高乡村旅游开发的管理能力,二是提高乡村旅游的营销能力,三是建立健全乡村旅游开发监督机制,四是注重旅游人才培养和旅游环境保护。

The Existed Question and Its Countermeasure in the Rural Tourism Development in our Country

In recent years,the rural tourism developed quickly in our country.There existed a certain disparity and some problems compared with overseas.There were questions of lack of knowledge to developing the rural tourism,not scientific development method,not strong management,extensive mode of operation,not strong brand awareness,single mode of operation and cultural hollowrization and etc.It should look for effective and appropriated path to resolve based on deepening correspond understanding.Firstly,it should raise the management ability of the rural tourism.Secondly,it should raise the marketing ability of the rural tourism.Thirdly,it should establish and perfect the supervision mechanism of the rural tourism development.Fourthly,it should pay attention to culturing the talented person and preserving the tourism environment.