| 跨国公司战略联盟与我国企业竞争对策 |
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| 引用本文： | 王云玺.跨国公司战略联盟与我国企业竞争对策[J].上海商学院学报,2005,6(2):5-9. |
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| 作者姓名： | 王云玺 |
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| 作者单位： | 上海商学院,上海,200235 |
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| 摘 要： | 跨国公司战略联盟是跨国公司实行全球化战略的产物,它突出表现在非资本参与型的国际经营方式、合作与竞争共存、技术联盟、主体是大型跨国公司等特征;其主要类型有市场协调型、合作生产型、产用联合的垂直型、共同开发型、产业协调型以及虚拟公司等;我国企业要学习运用全球战略,实施大集团发展战略,反向利用跨国公司战略联盟等竞争对策。
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| 关 键 词： | 跨国公司 战略联盟 全球化战略 竞争对策 |
| 文章编号： | 1009-461x(2005)-01-05-09-05 |
Alliance of MNEs and China's Counter Strategies |
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| Authors: | Wang Yunxi |
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| Abstract: | The Alliance of MNEs is the outcome of the global strategies of MNEs. This alliance features non-capital investment international management, coexistence of cooperation and competition, technical alliance and MNEs acting the principal role. The main types of this alliance include market-cooperation, production-cooperation, unity of supply and purchasing, co-developing, industry-coordinating, fictitious corporations, etc. To counteract, China's corporations should learn to apply global strategies, implement large-group corporation strategies, and reversingly utilize the alliance of MNEs. |
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| Keywords: | MNEs strategic alliance global strategy counter strategy |
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