| 《连锁经营管理》教学改革试点专业建设的探索与创新 |
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| 引用本文： | 方名山,吴建国,乔刚,胡学庆,刘斌.《连锁经营管理》教学改革试点专业建设的探索与创新[J].上海商学院学报,2004(4). |
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| 作者姓名： | 方名山 吴建国 乔刚 胡学庆 刘斌 |
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| 作者单位： | 上海商学院 党委书记、主持工作副院长、研究员
(方名山)，上海商学院教务处 处长、副教授
(吴建国)，上海商学院教务处 副处长、副教授
(乔刚)，上海商学院连锁学院(筹) 院长助理、讲师
(胡学庆)，上海商学院连锁学院(筹) 院长助理、讲师(刘斌) |
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| 摘 要： | 连锁经营是现代商业发展的新型组织形式,它代表了现代流通业的发展方向。2001年,经上海 市教委上报、国家教育部批准为全国第二批高职高专教育专业教学改革试点的《连锁经营管理》专业,经过4 年的辛勤的探索,形成了"以就业为导向,以产学研结合为抓手"的核心理念,在教育模式、课程体系、实践教 学体系、师资队伍建设、教学质量监控机制的建设上取得了丰硕的成果,并在专业建设上具有六项首创意义。
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| 关 键 词： | 教学改革 专业建设 成果总结 6项首创 |
Inventive Explorations in Developing the Pilot Course of Chain Operations Management |
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| Authors: | Fang Mingshan Wu Jianguo Qiao Gang Hu Xueqing Liu Bin |
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| Institution: | Fang Mingshan Wu Jianguo Qiao Gang Hu Xueqing Liu Bin |
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| Abstract: | Chain store operations represent a new form of modern business and the direction of the logistics industry. The new course of Chain Store Operations Management was approved by the State Education Ministry in 2001 as a pilot course in higher vocational education. After four years of arduous work and researches, we have developed the core concept of the course as "job orientation and combination of production, study, and researches." We have also achieved breakthroughs respectively in educational mode, curriculum development, practice and traineeship, teaching staff development, and quality control. |
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| Keywords: | curriculum reform course development summery of achievements six breakthroughs |
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