中国文化演出业国际化机遇、挑战与战略选择

后危机时代的中国文化演出业国际化面临重要的发展机遇,具体表现在产业结构调整、经济发展方式转变、演出市场扩大、政策扶持加强、"走出去"战略深化等推动中国文化演出业的国际化步伐。然而在此过程中,我们也需要迎接来自观念、创新、经营、机制等诸多方面的挑战。只有把握机遇,面对挑战,在战略制定、市场定位、项目创新、营销推广等层面进行大胆实践,我国才能推动文化演出业国际化的跨越式发展。

Opportunities and Challenges for China’s Performing Art

In the post crisis era, China is meeting with important developing opportunities for its performing arts. These opportunities reveal themselves in many ways including industry restructuring, shift of the mode of economic development, expanding of the market, support from government policies, and the implementation of the "go out" strategy. However, China also needs to meet challenges regarding the concept, creativeness, management, and mechanism. We must seize the opportunities, meet the challenges, pioneer in aspects including strategy development, market positioning, program creation and marketing promotion in order to further internationalize China’s performing art.