论商标价格的主要评估方法及其主要经济参数

商标经济价值的货币表现,即商标的价格。商标使用权可以为其所有权人和被允许使用权人带来预期超额收益,因此商标价格的评估势在必行。评估时选择收值现值的评估方法,针对不同情况,进行具体的评估。

thod on Brand Price and Its Main Economic Data

The expression in terms of money about the brand economic price means the brand price. The use of brand right may bring its owner and allow user of the brand right the expected excess earnings. Thus, it's urgent to appraise the brand price. The appraising method of choosing the income value and the present value should be adopted while appraising it. Concrete appreciation should be conducted according to different circumstances.