| 再探我国分时度假的市场营销策略 |
| |
| 引用本文： | 曹学文,韩燕平,王浪.再探我国分时度假的市场营销策略[J].石家庄经济学院学报,2007,30(1):43-45. |
| |
| 作者姓名： | 曹学文 韩燕平 王浪 |
| |
| 作者单位： | 湘潭大学,管理学院,湖南,湘潭,411105 |
| |
| 摘 要： | 分时度假作为一种新型的旅游产品,在全球的发展势头很猛,但在中国的发展却差强人意。以市场营销学基本理论为依据,对如何使我国分时度假业尽快走上健康发展之路进行了再次探讨。
|
| 关 键 词： | 中国 分时度假 市场营销 |
| 文章编号： | 1007-6875(2007)01-0043-03 |
| 修稿时间： | 2006-08-22 |
Explorations of Chinese Timeshare Marketing Strategy |
| |
| CAO Xue-wen,HAN Yan-ping,WANG Lang.Explorations of Chinese Timeshare Marketing Strategy[J].Journal of Shijiazhuang University of Economics,2007,30(1):43-45. |
| |
| Authors: | CAO Xue-wen HAN Yan-ping WANG Lang |
| |
| Institution: | Xiangtan University, Xiangtan, Hunan 411105 |
| |
| Abstract: | As a new tour product,timeshare is developing fast abroad,while its development is not satisfying in China.Based on the marketing theory,this paper discusses how to develop timeshare in China in a healthy way as soon as possible. |
| |
| Keywords: | China timeshare marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
