| 谈谈广告活动的法律规制 |
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| 引用本文： | 李茂军.谈谈广告活动的法律规制[J].石家庄经济学院学报,2003,26(5):709-712. |
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| 作者姓名： | 李茂军 |
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| 作者单位： | 河北青年管理干部学院法律经济系,河北,石家庄,050031 |
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| 摘 要： | 广告既是社会经济发展的产物，又是社会经济运作状况的“晴雨表”和人们物质生活水平的“试金石”。广告行为就其实质和法律地位而言应该是一种民事法律行为，当属民法调整之列。为此，广告活动必须遵循公平、诚信、守法等基本准则以及与之有关的具体要求，否则就要承担相应的民事、行政和刑事等法律责任。
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| 关 键 词： | 广告活动 法律规制 公平原则 诚信原则 守法原则 法律责任 中国 |
| 文章编号： | 1007-6875(2003)05-0709-04 |
| 修稿时间： | 2003年3月1日 |
Talk on the Laws Regulations of Advertising Activities |
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| LI Mao,jun.Talk on the Laws Regulations of Advertising Activities[J].Journal of Shijiazhuang University of Economics,2003,26(5):709-712. |
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| Authors: | LI Mao jun |
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| Abstract: | Advertisement is a result of the social economic development It is also a touchstone to test the people's material life level In essence ,the advertising activities should be a kind of civil legal acts It belongs to the detailed civil laws For this reason, the advertising activities should follow the standards of fairness, honesty and keeping the law Otherwise, they would bear the relevant legal liability |
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| Keywords: | advertisement advertising activities legal attribute principle demands legal liability |
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