| 论商标的经济价值 |
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| 引用本文： | 范声华.论商标的经济价值[J].石家庄经济学院学报,1997,20(2):93-98. |
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| 作者姓名： | 范声华 |
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| 作者单位： | 石家庄经济学院 050031
(范声华)，石家庄经济学院 050031(孔珣) |
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| 摘 要： | 本文在介绍商标的一般功能和商标权使用的基础上,着重从理论上探讨商标的“发育过程”及其经济价值的形成;并进一步剖析“商标经济价值”是商标使用者的获得能力,它作为一项无形资产在与之它所标识的商品或服务的经济活动中,能带来数额不等的超额收益。
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| 关 键 词： | 商标 商标权 商标权使用 经济价值 |
On the Ecnomic Value of Trade Marks |
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| Fan Shenghua Kong Xun.On the Ecnomic Value of Trade Marks[J].Journal of Shijiazhuang University of Economics,1997,20(2):93-98. |
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| Authors: | Fan Shenghua Kong Xun |
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| Abstract: | Based on introduction of the basic function of trade marks and the use of the ownership of trade marks, the article discusses in theory the developing process of Trade Marks and the formation of their economic Value and further analyses that the economic value of trade marks is the channel that their owners makes profits. As an invisible property in the e-conomic activities of their marked commodities or services, they can bring them unequal amount of excess earnings. |
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| Keywords: | trade mark ownership of trade marks economic value use of the ownership of trade marks |
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