| 我国跨国公司的国际营销战略分析 |
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| 引用本文： | 田梦飞.我国跨国公司的国际营销战略分析[J].石家庄经济学院学报,2005,28(3):301-304. |
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| 作者姓名： | 田梦飞 |
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| 作者单位： | 湖南财经高等专科学校,湖南,长沙,410205 |
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| 摘 要： | 随着中国加入WTO后过渡期的到来，我国企业跨国经营受到各种新的挑战，国际市场营销环境日益复杂。从4个方面论述了当今跨国公司的特点和新趋势，论述了我国跨国公司在跨国经营中应采取的国际市场营销战略。
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| 关 键 词： | 跨国公司 战略分析 国际营销 WTO后过渡期 企业跨国经营 市场营销环境 市场营销战略 |
| 文章编号： | 1007-6875(2005)03-0301-04 |
| 修稿时间： | 2005年3月22日 |
Study on International Marketing Strategy for Multinational Corporations in China |
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| TIAN Meng-fei.Study on International Marketing Strategy for Multinational Corporations in China[J].Journal of Shijiazhuang University of Economics,2005,28(3):301-304. |
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| Authors: | TIAN Meng-fei |
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| Abstract: | After joining the WTO, China has come to the transition period, which brings various new challenges to transnational business of Chinese enterprises, and makes the international marketing environment more complicated. This paper demonstrates the characteristics and new trend of today's multinational corporations from four aspects, and it also puts forward the international marketing strategy that Chinese transnational corporations should adopt in multinational business. |
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| Keywords: | multinational corporation international marketing strategy local marketing |
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