| 中国比较购物网站混合分层聚类分析 |
| |
| 引用本文： | 李安渝,王泽菡,张昭.中国比较购物网站混合分层聚类分析[J].石家庄经济学院学报,2014,37(5):83-86. |
| |
| 作者姓名： | 李安渝 王泽菡 张昭 |
| |
| 作者单位： | 对外经济贸易大学电子商务研究所,北京,100029 |
| |
| 基金项目： | 国家社会科学基金项目“社会网络中意见领袖对个性化信息推荐服务质量的影响研究”，北京市哲学社会科学规划基金项目“北京市电子商务信用信息服务制度体系建设研究” |
| |
| 摘 要： | 比较购物网站作为一种专业化的垂直搜索引擎,可以对各大购物网站的商品信息进行搜集和整理,方便消费者快速找到性价比高的商品,节省大量的购物时间。论文搜集了目前中国现有的28家比较购物网站,综合考虑各种影响因素,设计了7个评价指标。基于这些指标,用混合分层聚类的方法将比较购物网站聚为三类。由聚类结果可以看出,帮5买是目前我国最大的比较购物网站。最后,指出了目前我国比较购物网站发展过程中存在的一些问题,并针对问题提出相应建议。
|
| 关 键 词： | 购物网站 比较购物 混合分层聚类 聚类分析 |
Hybrid Hierarchical Cluster Analysis of Comparison-Shopping Websites in China |
| |
| LI An-yu,WANG Ze-han,ZHANG Zhao.Hybrid Hierarchical Cluster Analysis of Comparison-Shopping Websites in China[J].Journal of Shijiazhuang University of Economics,2014,37(5):83-86. |
| |
| Authors: | LI An-yu WANG Ze-han ZHANG Zhao |
| |
| Institution: | (University of International Business and Economics,Beijing 100029) |
| |
| Abstract: | As a professional vertical search engine comparison shopping websites can collect and organize the product information of major shopping websites, so that the consumers can spend less time finding the high cost-effective goods. This paper collects the information of current twenty-eight comparison shopping websites, and designs seven evaluation indicators by considering various influencing factors. Based on the evaluation indicators it gets three clusters from twenty-eight comparison shopping websites using the method of the Hybrid Hierarchical Cluster. Clustering result shows that ＂b5m. com＂ is the largest comparison shopping website in China. Finally, the paper points out some problems existing in the development of the comparison shopping website, and proposes corresponding suggests. |
| |
| Keywords: | shopping websites comparison shopping hybrid hierarchical cluster clustering analysis |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
