| 基于客户关系管理的销售培训研究 |
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| 引用本文： | 祁科克,韦福祥.基于客户关系管理的销售培训研究[J].天津商学院学报,2006,26(1):21-24,52. |
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| 作者姓名： | 祁科克 韦福祥 |
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| 作者单位： | 天津商学院管理学院，天津商学院管理学院 天津 300134，天津 300134 |
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| 摘 要： | 借助客户关系管理思想,从“细分”和“技术化”的角度,对销售培训的对象、目标和销售培训计划的制定等内容进行了全面细致的阐述。
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| 关 键 词： | 销售培训 客户关系管理 客户细分 |
| 文章编号： | 1001-0262（2006）01-0021-04 |
| 收稿时间： | 2005-10-16 |
| 修稿时间： | 2005-10-16 |
Study of Sales Training Based on CRM |
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| QI Ke-ke,WEI Fu-xiang.Study of Sales Training Based on CRM[J].Journal of Tianjin University of Commerce,2006,26(1):21-24,52. |
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| Authors: | QI Ke-ke WEI Fu-xiang |
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| Institution: | School of Management, Tianjin University of Commerce, Tianjin 300134, China |
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| Abstract: | The article aims to use the ideas of Customer Relationship Management,to expatiate on the objects and goals of sales training and the establishment of its plan in terms of segmentation and technology. |
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| Keywords: | sales training customer relationship management customer segmentation |
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