| 生态创业:内涵、特征与驱动因素 |
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| 引用本文： | 胡军.生态创业:内涵、特征与驱动因素[J].天津商学院学报,2006,26(2):15-19. |
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| 作者姓名： | 胡军 |
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| 作者单位： | 南开大学国际商学院,天津 300071 |
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| 摘 要： | 在综合已有研究成果的基础上，考察了生态创业的定义，把生态创业定义为以识别和发现环境机会为起点，以环境创新为手段的创新性的、市场导向的和个体推动的价值创造形式，这种创业活动在带来经济收益的同时推动了经济社会的“可持续”变革。在此基础上，进一步分析了生态创业的基本特征和生态创业生成的驱动因素。
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| 关 键 词： | 生态创业 内涵 特征 驱动因素 |
| 文章编号： | 1001-0262(2006)02-0015-05 |
| 收稿时间： | 2005-07-10 |
| 修稿时间： | 2005年7月10日 |
Ecopreneurship: Concept, Characters and Driving Forces |
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| HU Jun.Ecopreneurship: Concept, Characters and Driving Forces[J].Journal of Tianjin University of Commerce,2006,26(2):15-19. |
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| Authors: | HU Jun |
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| Institution: | International Business School, Nankai University, Tianjin 300071, China |
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| Abstract: | Reviewing the literatures of ecopreneurship, the author defines ecopreneurship as an innovative, market - oriented, and personality - driven form of value creation based on recognition and exploitation of environmental opportunity through environmental innovation. Ecopreneurship makes correlation between profits and environmentally sustainable change. On the foundation of the definition, the author studies the basic characters and the driving forces of ecopreneurship. |
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| Keywords: | ecopreneurship concept characters driving forces |
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