从福州市民对旅游服务业的认知谈本地旅游市场的开发

城市居民作为城市旅游服务业体系中的一大组成部分，如酒店的当地居民消费、居民的周边旅游等等。在城市的旅游开发中，需要充分考虑到当地居民的需求，这不但有助于提高旅游业的综合效益，也能大大造福于城市居民，所以，研究城市居民对当地旅游服务业的认知，与研究外来旅游者对当地旅游服务业的认知对于政府，旅游企业及相关部门的决策具有同等重要的意义，以福州市为例进行了服务认知研究，并提出了福州市开发本地居民旅游市场的一些建议。

The Study of Citizens' Cognition on Tourism Service in Fuzhou

Because tourism facilities and services a city provide cater for both external tourists and local citizens, the study of local citizens' cognition on tourism service as well as the study of external tourists' cognition on tourism service will somewhat influence the decisions stipulated by government, tourism enterprises and other concerned units. This study is proceeded by investigating citizens with on-the- spot questionnaire in Fuzhou. The author puts forward many ways for developing tourism market in Fuzhou on the basis of the results in this paper.