浅谈主题酒店及其体系建立——以京川宾馆、鹤翔山庄为例

主题酒店作为一种正在兴起的酒店发展新形态，虽然在我国出现的时间不长，但作为国际酒店业发展的新趋势，为处于激烈竞争态势下的我国酒店业的发展提供了新的思路。在简要介绍了主题酒店及其本质的基础上．着重探讨了主题酒店的体系建立。主题酒店的完整体系应包括4个层次：感观层次、产品层次、功能层次、品牌战略层次。这4个层次不是孤立的而是有机融为一体的，共同为顾客营造一个特色鲜明的主题文化氛围。

On Theme Hotel and System Establishment——A Case Study of Jingchuan Hotel and Hexiang Hotel

Theme hotel is a new form of hotel development,although it has a short history in our country,as a new trend of international hotel industry development,it provides a new idea for hotel industry development which is in a fierce competition situation.This paper emphasizes system establishment of theme hotel on the basis of introducing theme hotel and its essence.The complete system of theme hotel should include four levels: sense level,product level,function level,brand and strategy level.These four levels are not isolated but conciliatory,they build jointly a characteristic theme cultural atmosphere.