论桂林市旅游形象新定位

中国旅游业已经进入了形象驱动时代，鲜明独特的形象定位已经成为旅游城市吸引旅游者的关键因素。面对旅游业竞争激烈的发展态势以及游客对旅游产品需求多元化的状况，作为山水旅游名城的桂林，结合其自身情况，提出了旅游发展新定位。从桂林市旅游形象新定位着手，综合桂林旅游产品的情况和发展现状，对桂林旅游新定位进行了解读、评价和分析，并提出如何树立新形象的对策。

Comment on the New Rrientation of Guilin's Tourism Image

The Chinese tourism has already entered the image actuation time and the bright unique image localization has already become the key aspect to attract tourists for the city. Facing the fierce competition as well as the condition that tourists demand multi-products, the scenery traveling city of Guilin, which unifies its own situation, proposes the new localization of traveling development. The article,starting with the new localization of Guilin traveling image with the Guilin traveling product development, has carried on the explanation, the appraisal and the analysis to the new localization of Guilin tourism, and proposes countermeasures.