| 知觉距离对消费者旅游决策的影响 |
| |
| 引用本文： | 卢昆.知觉距离对消费者旅游决策的影响[J].桂林旅游高等专科学校学报,2003,14(4):48-50. |
| |
| 作者姓名： | 卢昆 |
| |
| 作者单位： | 青岛大学,旅游学院,山东,青岛,266071 |
| |
| 摘 要： | 在对知觉距离的概念和特点进行分析的基础上，着重阐述其对游客出行决策的影响，并对其现实意义加以评述。
|
| 关 键 词： | 知觉距离 消费者 旅游决策 影响 旅游者 假期旅游 旅游目的地 出游行为 |
| 文章编号： | 1008-6080(2003)04-0048-03 |
| 修稿时间： | 2003年4月22日 |
An Analysis on the Impact of Perceptual Distance on Tourist Decisions |
| |
| LU Kun.An Analysis on the Impact of Perceptual Distance on Tourist Decisions[J].Journal of Guilin Institute of Tourism,2003,14(4):48-50. |
| |
| Authors: | LU Kun |
| |
| Abstract: | The article gives the definition of perceptual distance firstly. And then on the base of analyzing the features of perceptual distance, it mainly studies the impact of perceptual distance on the tourist decisions. Finally, this paper also points out the practical significance of the study about perceptual distance, providing some relative measures about how to weaken the bad impact of perceptual distance on the tourist decisions. |
| |
| Keywords: | perceptual distance tourist decisions |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
