| 略论旅游服务中的诱导策略 |
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| 引用本文： | 秦远好,刘德秀.略论旅游服务中的诱导策略[J].桂林旅游高等专科学校学报,2000,11(1):23-26. |
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| 作者姓名： | 秦远好 刘德秀 |
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| 作者单位： | 西南师范大学,旅游学院,重庆,400715 |
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| 摘 要： | 旅游服务是旅游业的灵魂。旅游服务人员在促销服务中可运用新奇诱导、名人诱导、利益诱导等方法刺激旅游者的消费欲望，引起消费行为；采取竞赛诱导、悬念诱导等策略激发旅游者的游兴；利用建议诱导，关切诱导、顺从诱导、环境诱导等方法改善旅游者的言行，促进客我关系良性发展，以达到提高服务质量，增强服务效果的目的。
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| 关 键 词： | 旅游服务 诱导策略 促销服务 服务质量 服务效果 消费欲望 |
| 文章编号： | 1008-6080(2000)01-0023-04 |
| 修稿时间： | 1999年6月14日 |
The Induction Strategies in Tourism Services |
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| QIN Yuan-hao ,LIU De-xiu.The Induction Strategies in Tourism Services[J].Journal of Guilin Institute of Tourism,2000,11(1):23-26. |
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| Authors: | QIN Yuan-hao LIU De-xiu |
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| Institution: | QIN Yuan-hao 1,LIU De-xiu 2 |
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| Abstract: | Tourism services are the soul of the tourism industry. Travel agents can apply oddity induction, celebrity induction, benefit induction and other means to stimulate the tourists' desire of consumption and thus initiate consumption;or apply competition induction, suspense induction and other strategies to arousing their interest in tourism; or employ proposal induction, affectionate induction, accommodating induction, environmental induction and other methods to improve the tourists' behavior, facilitate the development of ideal agent-client interaction so as to improve the tourism services and enhance the effect of the service. |
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| Keywords: | tourism services trade promotion tourist guide agent-client interaction induction methods |
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