社会网络分析在旅游研究中的应用

社会网络分析以一种结构性的视角，通过对各种关系进行精确的量化分析，已被广泛运用于在各种社会现象的研究之中。通过分析旅游现象中存在的各种内在的网络关系特性，认为社会网络分析在旅游研究中加以应用，具有可能性与必要性，并结合旅游流与旅游目的地空间竞合、旅游目的地管理、旅游企业管理、旅游者态度形成和行为决策等研究领域，进行了该方法运用的初步探讨，以期促进社会网络分析在旅游研究中的应用，丰富旅游研究的理论与方法。

On the Application of Social Network Analysis in Tourism Research

From the peculiar structural viewpoint,Social Network Analysis is good at accurate quantitative analysis to various relations and it has been applied to analyze many social phenomena,such as economics and management.No one can deny the fact that tourism is also a social phenomenon.By pointing out there are many inherent and intrinsic network properties in tourism,and many other scholars have paid attention to this issue.After reviewing their researches,this article indicates the applicability and necessity ...