| 非物质文化遗产旅游产品化的转型模式 |
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| 引用本文： | 马木兰,汪宇明.非物质文化遗产旅游产品化的转型模式[J].桂林旅游高等专科学校学报,2008,19(2):282-287. |
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| 作者姓名： | 马木兰 汪宇明 |
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| 作者单位： | 华东师范大学,中国现代城市研究中心,上海,200062 |
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| 基金项目： | 国家自然科学基金项目(40571054) |
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| 摘 要： | 近年来非物质文化遗产的旅游开发问题倍受关注。国内非物质文化遗产转型为旅游产品形成了以博物馆、主题公园与实景舞台剧为主导的3种主要模式。非物质文化遗产博物馆以遗产的静态展示为主，较好地维系着非物质文化遗产的原真性；非物质文化主题公园以非物质文化遗产的原真性重建与虚拟体验空间形式，实现遗产景观载体化；而实景舞台剧是非物质文化遗产以人的表演活动而活化，是非物质文化遗产转型为旅游产品最具创意的一种模式。
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| 关 键 词： | 非物质文化遗产 旅游产品 转型模式 |
| 文章编号： | 1008-6080(2008)02-0282-06 |
| 修稿时间： | 2007年11月12 |
The Transformation Mode of the Tourism Products of Intangible Cultural Heritage |
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| MA Mu-lan,WANG Yu-ming.The Transformation Mode of the Tourism Products of Intangible Cultural Heritage[J].Journal of Guilin Institute of Tourism,2008,19(2):282-287. |
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| Authors: | MA Mu-lan WANG Yu-ming |
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| Institution: | YANG Yun(1. School of Tourism Management, Sun Yat--Sen University, Guangzhou 510275,China;2. Center for Tourism Planning ＆ Research, Sun Yat--Sen University, Guangzhou 510275,China) |
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| Abstract: | The general manager takes effect to enterprise performance. This paper investigates 114 star hotels in Hunan Province and Guangdong Province in China and compares general manager＇s capability with different ownership. There is distinct difference of general manager＇s capability among hotels with different ownership. The education level of general manager in foreign ownership is higher than that of general manager in nation ownership and individual ownership. The industry tenure of general manager in foreign ownership is longer than that of general manager in nation ownership and individual ownership. Some suggestions are given in the end. |
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| Keywords: | general manager＇s capability ownership star hotels |
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