| 基于网络营销的中国大陆与台湾旅行社电子商务对比研究——以B2C模式为例 |
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| 引用本文： | 丁水平,林岚.基于网络营销的中国大陆与台湾旅行社电子商务对比研究——以B2C模式为例[J].桂林旅游高等专科学校学报,2011,4(2):97-103. |
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| 作者姓名： | 丁水平 林岚 |
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| 作者单位： | 宜春学院经济与管理学院;福建师范大学地理科学学院; |
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| 基金项目： | 宜春市科技计划指导性项目(JXYC2010KRB001); 福建省自然科学基金项目(D0810012,2008J0127) |
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| 摘 要： | 两岸旅行社电子商务有着诸多差异,存在互补共融的关系。分别选取33家大陆旅行社、54台湾家旅行社,采用网络跟踪法,于2008年11月-2010年5月间对其网站进行跟踪浏览,构建出基于B2C模式的旅行社网络营销功能分类标准,从网络营销的角度,系统梳理＂资讯提供与搜寻、会员功能、业务合作、代办功能、交易功能、沟通服务＂等功能方面的差异,以期更好地探寻两岸旅行社B2C模式网络营销可相互利用的优势,取长补短,相互借鉴。
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| 关 键 词： | 旅行社电子商务 B2C模式 网络营销 大陆旅行社 台湾旅行社 |
A comparative study on E-commerce of Travel Agency Based onCyber-marketing between Mainland and Taiwan——The case of Busi |
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| DING Shui-ping,LIN Lan.A comparative study on E-commerce of Travel Agency Based onCyber-marketing between Mainland and Taiwan——The case of Busi[J].Journal of Guilin Institute of Tourism,2011,4(2):97-103. |
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| Authors: | DING Shui-ping LIN Lan |
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| Institution: | DING Shui-ping1,LIN Lan2(1.School of Economics&Management,Yichun University,Yichun 336000,China,2.School of Geographical Sciences,Fujian Normal University,Fuzhou 350007,China) |
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| Abstract: | There are a lot of differences and mutual complementary relations in e-commerce of travel agency between Mainland and Taiwan in China.The paper selects 33 travel agencies in Mainland and 54 travel agencies in Taiwan,and tries to carry on track-browse to their websites by network-track between November in 2008 and May in 2010,established the classification standard of marketing function based on B2C,from the angle of cyber-marketing,analysed systematically the difference of searching and providing Informatio... |
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| Keywords: | E-commerce of travel agency business to consumer cyber-marketing travel agency in Mainland travel agency in Taiwan |
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