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赴韩中国旅游市场开发对策分析
引用本文:慎丽华,董江春,耿晓琴.赴韩中国旅游市场开发对策分析[J].桂林旅游高等专科学校学报,2012(5):87-92.
作者姓名:慎丽华  董江春  耿晓琴
作者单位:中国海洋大学管理学院,山东青岛266100
摘    要:中国是韩国的第二大旅游客源市场。为了加强赴韩中国旅游市场的开发,以韩国文献和数据为基础,客观地分析了中国旅游者赴韩旅游的特征。通过特征分析,从宏观视角有针对性地提出了赴韩中国旅游市场的开发对策,以期为赴韩中国旅游市场的开发提供一点借鉴,达到促进中韩旅游交流的目的。

关 键 词:赴韩旅游  特征分析  开发对策

Analysis on Development Countermeasures For China Tourism Market of Outbound Tourism to the Republic of Korea
SHEN Li-hua,DONG Jiang-chun,GENG Xiao-qin.Analysis on Development Countermeasures For China Tourism Market of Outbound Tourism to the Republic of Korea[J].Journal of Guilin Institute of Tourism,2012(5):87-92.
Authors:SHEN Li-hua  DONG Jiang-chun  GENG Xiao-qin
Institution:(Management College,Ocean University of China,Qingdao 266100,China)
Abstract:China is Korea's second largest tourist market.In order to further strengthen development for China tourism market of outbound tourism to the Republic of Korea,basing on the Republic of Korean literatures and data,the characteristics of Chinese people outbound tourism to the Republic of Korea were analyzed objectively.Then,Market development Countermeasures were worked out by using the characteristics from the macroscopic angle,with a view to providing reference for the development of outbound tourism to the Republic of Korea.
Keywords:outbound tourism to the Republic of Korea  characteristic analysis  development countermeasures
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