考后放松游市场特征分析及开发探讨

近年来，伴随旅游业的蓬勃发展，考后放松游逐渐兴起并日益升温。潜力巨大，收益率颇高。研究发现：考后放松游出游时间长且相对集中；考后放松游游客消费能力较强；出游形式多样，港澳地区成为考后放松游游客最理想的旅游目的地；考后放松游游客对滨海旅游线路和名校参观体验游表现出明显的偏好。针对考后放松游以上特点，进行定量分析。得出考后放松游市场人均消费总额的构成因素，旨在揭示其规律，为今后相关研究打下基础并提供依据。

Analysis on the Market Characteristics and Study on Exploitation of the Travel for Relaxation After Exams

In recent years, with the vigorous development of tourism, the travel for relaxation after exams have grown up gradually and become more and more popular with huge potential and high revenue. Travel for relaxation after exams is long and concen- trated; tourists of travel for relaxation after exams have strong capacity of consuming; the forms of travel for relaxation after exam are various; Hong Kong and Macao have become the most ideal destinations;Coastal tourism and tour of famous schools are more popular with tourists of travel for relaxation after exams. Aiming at the characteristics of travel for relaxation after exam, we have conducted quantitative analysis and drawn the constitution factors of per capita consumption of travel for relaxation after exams so as to reveal its law of development,and provide basis for related researches in the future.