饭店软实力的构成体系与形成路径研究

在饭店之间的硬实力日益趋同的背景下，软实力对于提升饭店的综合竞争力发挥着越来越重要的作用．当前我国饭店企业普遍存在着软实力薄弱的发展瓶颈，这对我国饭店企业的长远发展是极为不利的．研究饭店软实力论题具有重要的现实意义。对饭店软实力的概念与内涵进行了界定；分析饭店软实力的5个重要构成要素，包括品牌、形象、文化、创新、人才，以及各要素之间的动态交互影响机制；探究饭店软实力形成的内部和外部路径，并对我国饭店企业建设软实力提出合理化建议．

Research on Format System & Building Route of Hotels' Soft Power

Under the background that the hard power of hotels has become more and more similar day by day,the soft power has played a more and more importment role in promoting the integrated competitiveness of hotels.At present,there exists a common phenomenon in China that soft power of hotels is very weak,and this is extremely unfavorable to hotels' long-term development in our country.Therefore,it has practical instruction meaning to research the topic of hotels' soft power.The paper firstly describes the concept ...