产业转型背景下的桂林高端旅游市场开发策略分析

目前，旅游产业转型升级成为业内各界讨论的焦点。随着人民生活水平的不断提高和游客自主意识的提升，旅游业应该逐渐由大众观光旅游向休闲度假旅游转变以满足旅游者不断增长的体验需求。在这种背景下，高端旅游开发成为旅游开发者的目标。在旅游产业转型背景下对桂林高端旅游市场开发进行研究，通过分析桂林高端旅游市场发展条件，结合目前桂林高端旅游市场开发存在的不利因素，提出桂林高端旅游市场开发的战略构想，并对桂林高端旅游产品开发提出对策和建议。

On the Tactics of Market Development for Guilin High-end Tourism in the Background of Industry Transformation

Nowadays, the transformation and upgrading of tourism industry is the focus of the public discussion. With the continuous improvement of people＇s living standards and increasing of tourists＇ self-awareness, the tourism industry should gradually change from Mass Tourism to Recreational Tourism to meet the tourists＇ needs of getting more experience. Based on the background, the high-end tourism has become the objective of the tourism development. This paper mainly takes the market development of Guilin high--end tourism in the background of tourism industry transformation. By analyzing the conditions of high--end tourism market development and the disadvantages of the current high-- end tourism market development in Guilin, this paper will build the strategic framework of the Guilin;s high--end tourism market development. Finally, some effective advice and recommendations will be given to Guilin about the product development of high--end tourism.