| 浅谈旅游目的地的情感营销 |
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| 引用本文： | 崔红红,孙厚琴.浅谈旅游目的地的情感营销[J].桂林旅游高等专科学校学报,2009(1):125-128. |
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| 作者姓名： | 崔红红 孙厚琴 |
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| 作者单位： | 华东师范大学商学院旅游系; |
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| 摘 要： | 在旅游快速发展的今天，虽然各个城市投入大量的营销经费，但是在宣传时对目标游客的情感需求把握不准，无法突出目的地产品的特色。主要依据帕洛格人格心理模型，详细分析游客的心理类型，就如何利用情感营销持久地抓住旅游者的关注提出几点建议。
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| 关 键 词： | 旅游目的地 情感营销 帕洛格模型 |
A Study on Emotional Marketing of Tourism Destination |
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| CUI Hong-hong,SUN Hou-qin.A Study on Emotional Marketing of Tourism Destination[J].Journal of Guilin Institute of Tourism,2009(1):125-128. |
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| Authors: | CUI Hong-hong SUN Hou-qin |
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| Institution: | Business School;East China Normal University;Shanghai 200241;China |
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| Abstract: | Nowadays,Tourism develops quite fast.All cities invest a great quantity of fund into marketing.However it is still difficult to grasp the need of the target tourists,hard to highlight the features of productions when propagandizing.Mainly according to the Plog model,this paper analyzes the tourists' psychology styles,and provides some suggestions about how to make use of emotion marketing to keep the tourists' concern. |
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| Keywords: | tourism destination emotional marketing Plog model |
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