| 广西医疗旅游发展SWOT分析 |
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| 引用本文： | 张文菊.广西医疗旅游发展SWOT分析[J].桂林旅游高等专科学校学报,2010(3):279-283. |
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| 作者姓名： | 张文菊 |
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| 作者单位： | 桂林旅游高等专科学校旅游与休闲管理系,广西桂林541006 |
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| 基金项目： | 广西教育厅立项项目（200812LX386）阶段成果 |
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| 摘 要： | 对广西医疗旅游的发展进行了SWOT分析。主要包括：交通区位、资源、行业基础等优势分析;医疗旅游行业基础发展薄弱、开发投入不足、医疗旅游开发路径有待斟酌和医疗旅游产品种类有限等发展劣势分析。但广西医疗旅游迎来了很多的发展机会,如国际医疗旅游业发展势头强劲、国家对发展医疗旅游业的政策支持、广西各级政府对医疗旅游发展的重视等。同时,也面临着非常激烈的竞争压力。
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| 关 键 词： | 医疗旅游 SWOT分析 广西 |
SWOT Analysis on the Development of the Medical Tourism in Guangxi |
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| ZHANG Wen-ju.SWOT Analysis on the Development of the Medical Tourism in Guangxi[J].Journal of Guilin Institute of Tourism,2010(3):279-283. |
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| Authors: | ZHANG Wen-ju |
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| Institution: | ZHANG Wen-ju(Department of Tourism and Leisure,Guilin Institute of Tourism,Guilin541006,China) |
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| Abstract: | The SWOT analysis on the development of the medical tourism in Guangxi mainly included： the advantage analysis on the transportation,resources and industry base;the disadvantage analysis on the weak foundation,input,path and species of tourism products.Also,there are so many opportunities on the development the of medical tourism in Guangxi： the promising future of the international medical tourism,the policy support to medical tourism from our country and the importance to the medical tourism from Guangxi.The paper also mentioned the fierce competitive stress of the medical tourism in Guangxi. |
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| Keywords: | medical tourism SWOT analysis Guangxi |
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