| 旅游市场信号传递机制构建分析 |
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| 引用本文： | 陈永昶.旅游市场信号传递机制构建分析[J].桂林旅游高等专科学校学报,2006,17(1):108-111. |
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| 作者姓名： | 陈永昶 |
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| 作者单位： | 山东师范大学,旅游管理系,山东,济南,250014 |
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| 摘 要： | 运用微观经济学中的信息不对称理论。结合现实中旅游市场的信息不对称现象。对旅游市场中的信息不对称问题进行了分析，提出构建旅游市场信号传递机制的设想，并分析了其必要性。提出了旅游市场信号传递机制设计的具体标准，希望通过旅游市场信号传递机制的构建，促进我国旅游市场的健康发展。
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| 关 键 词： | 旅游市场信号传递机制 不对称信息 逆淘汰 |
| 文章编号： | 1008-6080（2006）01-0108-04 |
| 收稿时间： | 2005-09-26 |
| 修稿时间： | 2005-09-26 |
Analysis of the Construction of Signal Transmission Mechanism of Tourism Market |
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| CHEN Yong-chang.Analysis of the Construction of Signal Transmission Mechanism of Tourism Market[J].Journal of Guilin Institute of Tourism,2006,17(1):108-111. |
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| Authors: | CHEN Yong-chang |
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| Institution: | Tourism Management Department, Shandon g Normal University, Jinan 250014, China |
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| Abstract: | On the basis of asymmetric information theory and the asymmetric information phenomenon of tourism market,this paper analyzes the asymmetric information problems of tourism market,brings forward the assumption of constructing signal transmission mechanism of tourism market,analyzes the necessity of constructing signal transmission mechanism of tourism market and puts forward the concrete standards of devising signal transmission mechanism of tourism market.The author hopes that the construction of signal transmission mechanism of tourism market can advance the healthy development of our country's tourism market. |
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| Keywords: | the signal transmission mechanism of tourism market asymmetric information adverse selection |
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